“Home Sellers believe selling a home is going to be smooth and easy 95% of the time, so they commodatize REALTORS®
5% of REALTORS® hope for the 5% that actually are smooth, but
prepare for the 95% that become complicated and challenging. ”
- Thomas J. Nelson, REALTOR®

When it comes to selling a home, many people fall into the trap of thinking the process is straightforward. They assume that 95% of home selling experiences are easy and only 5% are complex. This belief leads them to another dangerous assumption: that all REALTORS® are alike, so why not hire the cheapest one? This mindset can be a costly mistake. In reality, 95% of home sales are complex, and only 5% are easy and free from challenges. Let me break down why commoditizing REALTORS® is not only foolish but can also jeopardize your most significant financial transaction.

First, let’s debunk the myth that selling a home is typically easy. Every home sale involves a myriad of variables that can quickly turn a seemingly straightforward process into a complicated one. From preparing your home for the market to navigating offers and counteroffers, each step requires careful attention and expertise. Inspection issues, appraisal challenges, buyer financing falling through, and negotiations over repairs are just a few examples of the complexities that can arise. Even in "hot" markets, it's crucial to have an expert to help you choose the right offer, as many offers can contain hidden pitfalls if you're not cautious; it's not always the highest offer, it's the best offer - and that can be two different buyers.These situations require a skilled and experienced REALTOR® who knows how to handle them effectively, ensuring that the sale proceeds smoothly and at the best possible price.

Now, let’s address the misconception that all REALTORS® are the same. This is akin to saying all doctors, lawyers, or teachers are the same. Just as you wouldn’t choose a surgeon based on who charges the least, you shouldn’t choose a REALTOR® based on commission rates alone. An experienced, full-time REALTOR® brings invaluable knowledge, skills, and resources to the table. They understand the local market, have a network of contacts, and possess the negotiation skills needed to advocate for your best interests. Their expertise can mean the difference between a smooth transaction and a deal that falls apart, costing you time and money.

When you commoditize REALTORS®, treating them as interchangeable, you miss out on the value that a seasoned professional can provide. A top-notch REALTOR® is not just a salesperson; they are a consultant, advisor, and advocate. They invest time and resources into marketing your home effectively, leveraging professional photography, virtual tours, and targeted advertising to attract the right buyers. They also guide you through the process, helping you make informed decisions at every step. This level of service and expertise is not something you get from a discount broker who may be juggling multiple clients with minimal personal attention.

Furthermore, the cost of hiring an inexperienced or discount REALTOR® can far exceed any savings in commission. A poorly negotiated deal, a failed inspection contingency, or a botched closing can result in significant financial loss. On the other hand, a skilled REALTOR® can maximize your profit, minimize your stress, and ensure a successful transaction.

In conclusion, the assumption that 95% of home selling experiences are easy and that all REALTORS® are alike is a dangerous fallacy. The truth is, 95% of home sales involve complexities that require the expertise of a seasoned professional. Commoditizing REALTORS® based on commission rates alone is a short-sighted approach that can lead to costly mistakes. When it comes to selling your home, invest in a REALTOR® who brings experience, dedication, and a proven track record of success. Your home is likely your most valuable asset; don’t entrust it to just anyone.
Choose a REALTOR® who will navigate the complexities and ensure a smooth, profitable sale.

So while I always hope for the 5% of the transactions that are easier, I'm prepared to successfully navigate my sellers through the 95% as smoothly as possible to achieve a profitable sale of their property.

Photos provided by Pexels.com and Pixabay.com and Cover Image by Mohamed Hassan from Pixabay