Thomas J. Nelson

Your Local Guide For San Diego

Meet The Team

Your Local Guide For San Diego

Christine Frushon

Real Estate Professional Consultant at Keys with Christine Brokered by EXP Realty

Thomas J. Nelson

DRE# 01261476

Big Block-LPT Realty

Well, let me tell you, real estate runs deep in my veins. It's like the very foundation of who I am. You see, it's a family affair—my folks, my grandparents, they were all in the game, making deals, managing properties. It was like breathing for us, you know?

Now, my grandma Frances, she was the one who got me started on this journey. She'd take me along to her deals, teaching me the ropes from a young age. And then there was grandpa Al, a real property guru. He showed me the ropes of real estate investing and even got me hands-on with some light construction work. Painting, electrical, plumbing—you name it, I was there, learning the ropes.

But life's a funny old thing, isn't it? While I was knee-deep in property management, another passion came calling: music. Now, I may not be the next Elvis, but I sure can hold my own with a guitar or drums. But it was when I discovered the magic of mixing music that things really took off. Parties turned into gigs, gigs turned into paid gigs, and before I knew it, I was running my own music business at the ripe old age of nineteen.

For three decades, I was the heart and soul behind Nelson-Entertainment, a Mobile DJ & Wedding Event planning company. What began as a simple hobby blossomed into a thriving business, and I had the privilege of orchestrating over 2000 weddings and countless other events. From humble beginnings, I learned invaluable lessons about entrepreneurship and the art of service.

But life had more in store for me. Ten years into my DJ career, I joined forces with my mother in the real estate business. Watching her navigate the industry, from land acquisition to home construction, was an education in itself. She didn't just sell homes; she cultivated genuine connections with her clients, becoming more than just their REALTOR®—she was their trusted confidante.

Inspired by her example and the arrival of my son, Wyatt, I embarked on my own real estate journey. Balancing my DJ gigs and property management duties, I laid the foundation for my fledgling real estate business. In 2003, my wife Ailina and I made the leap to San Diego, drawn by its inviting climate and vibrant community. La Jolla stole our hearts, offering the perfect backdrop for our new chapter.

Joining forces with Big Block Realty was a game-changer. Surrounded by like-minded professionals, I found a home where my values and vision aligned seamlessly. With access to top-notch training and support, I'm constantly honing my skills to better serve my clients.

I don't take your trust for granted. Each transaction is an opportunity to exceed your expectations and earn your satisfaction. Whether you're buying or selling, I'm here to guide you through every step of the process. And if you know someone in need of real estate expertise, don't hesitate to send them my way—I'll ensure they receive the same level of care and attention.

In the world of real estate, results matter. With me by your side, you can rest assured that your goals are my top priority. Let's embark on this journey together and turn your real estate dreams into reality.

It's A Good Life!

Thomas

Service Areas

San Diego

Service Areas

San Diego

  • San Diego

  • EXP Relocation Certification

  • EXP REO Certification

  • AHRN Certified Military Real Estate Agent

Recent Activity

Price Sells Homes

If Your Listing Price is Not Compelling, Your House Ain't Selling

April 27, 20253 min read

If Your Listing Price Is Not Compelling, Your House Ain't Selling

 

Unlock the true potential of your home sale with the guidance of a seasoned professional. The number one reason homes sit on the market is they are overpriced. It's often because the listing agent didn't provide their seller with the current market conditions and expert advice they needed. As an agent, your role is to be the trusted advisor, the voice of experience that navigates the complexities of the real estate landscape.

Many sellers fall prey to what we call “Castle Syndrome,” believing their home is a unique gem in a sea of listings. However, that remodel from 15 years ago they are still bragging about may feel outdated to today’s buyers, and those personalized upgrades might not resonate with universally enough with potential buyers. Over-improvement can sometimes distance a home from its market value too, investing more in the property than the market it’s in can support.

Today’s market demands a keen understanding of current conditions. With gradually rising inventory, fluctuating interest rates, and our economy in flux with tariffs and trade wars; it's essential to remain aware of what the market says your home is worth.

21 Days to Sell your home

Typically, you have less than *21 days to secure the best price for your home. Failing to engage with active buyers during this window may mean waiting for the market to reset, which can significantly lengthen your selling timeline.

New buyers often require time to become familiar with the market, and if your home remains unsold too long, you risk losing the interest of both seasoned buyers and new entrants who could have been keen when they first started shopping.

*While the specific timeframe may vary in slower or faster markets, the underlying principle remains the same: it’s essential to understand the average days on market in your neighborhood and adjust your strategy accordingly. An overpriced home that delays necessary price adjustments will often miss the opportunity to attract premium buyers and their higher offers.

Value Pricing


If Your Listing Price is Not Compelling, Your House Ain't Selling

Sellers may insist, “I need to get this price,” but the market rewards value—not need. Homes are evaluated based on their rightful worth, not on the emotional attachments or desires of their owners.

Don’t rely on amateur marketing or negotiating tactics. When you hire a professional listing agent, you’re securing an effective marketer and a savvy negotiator who uses proven strategies—not gimmicks—to get the most eyes on your home to negotiate the best deal possible for your home.

Are you curious what the market says your home is worth? Have your local professional provide you with a FREE-market analysis which can help you make decisions like your remodel budget, whether it’s time to refinance your mortgage or meet with your CPA due to the equity tax implications. If you live in San Diego, call or contact Thomas J. Nelson for a courtesy report with hard no sales gimmicks, just the facts and good service. #thomasjnelsonrealtor

house for saletop dollar home salesselling my homereal estatebest sales strategiesthomas j nelson realtorsan diegola jollamission baycarmel valleypacific beach
Thomas J. Nelson is a published author, professional keynote speaker and residential REALTOR® in San Diego, CA.

Thomas J. Nelson

Thomas J. Nelson is a published author, professional keynote speaker and residential REALTOR® in San Diego, CA.

Back to Blog
Price Sells Homes

If Your Listing Price is Not Compelling, Your House Ain't Selling

April 27, 20253 min read

If Your Listing Price Is Not Compelling, Your House Ain't Selling

 

Unlock the true potential of your home sale with the guidance of a seasoned professional. The number one reason homes sit on the market is they are overpriced. It's often because the listing agent didn't provide their seller with the current market conditions and expert advice they needed. As an agent, your role is to be the trusted advisor, the voice of experience that navigates the complexities of the real estate landscape.

Many sellers fall prey to what we call “Castle Syndrome,” believing their home is a unique gem in a sea of listings. However, that remodel from 15 years ago they are still bragging about may feel outdated to today’s buyers, and those personalized upgrades might not resonate with universally enough with potential buyers. Over-improvement can sometimes distance a home from its market value too, investing more in the property than the market it’s in can support.

Today’s market demands a keen understanding of current conditions. With gradually rising inventory, fluctuating interest rates, and our economy in flux with tariffs and trade wars; it's essential to remain aware of what the market says your home is worth.

21 Days to Sell your home

Typically, you have less than *21 days to secure the best price for your home. Failing to engage with active buyers during this window may mean waiting for the market to reset, which can significantly lengthen your selling timeline.

New buyers often require time to become familiar with the market, and if your home remains unsold too long, you risk losing the interest of both seasoned buyers and new entrants who could have been keen when they first started shopping.

*While the specific timeframe may vary in slower or faster markets, the underlying principle remains the same: it’s essential to understand the average days on market in your neighborhood and adjust your strategy accordingly. An overpriced home that delays necessary price adjustments will often miss the opportunity to attract premium buyers and their higher offers.

Value Pricing


If Your Listing Price is Not Compelling, Your House Ain't Selling

Sellers may insist, “I need to get this price,” but the market rewards value—not need. Homes are evaluated based on their rightful worth, not on the emotional attachments or desires of their owners.

Don’t rely on amateur marketing or negotiating tactics. When you hire a professional listing agent, you’re securing an effective marketer and a savvy negotiator who uses proven strategies—not gimmicks—to get the most eyes on your home to negotiate the best deal possible for your home.

Are you curious what the market says your home is worth? Have your local professional provide you with a FREE-market analysis which can help you make decisions like your remodel budget, whether it’s time to refinance your mortgage or meet with your CPA due to the equity tax implications. If you live in San Diego, call or contact Thomas J. Nelson for a courtesy report with hard no sales gimmicks, just the facts and good service. #thomasjnelsonrealtor

house for saletop dollar home salesselling my homereal estatebest sales strategiesthomas j nelson realtorsan diegola jollamission baycarmel valleypacific beach
blog author image

Thomas J. Nelson

Thomas J. Nelson is a published author, professional keynote speaker and residential REALTOR® in San Diego, CA.

Back to Blog

Testimonials

Wow! negotiated a $400K price reduction on a listing that had already been reduced by $300K!! If you want a skilled negotiator on your side, she’s your girl.

- Carl

is an amazing person and fantastic Real Estate professional. Her marketing skills are second to none, if you are in need of selling or buying a home, she is your choice!

– Duane

and her team are amazing to work with! They go above and beyond with help and communication, and so much fun as well.

– Kristen

was amazing to work with! She made the whole process look so easy. Thank you for all of your hard work.

- Celene

It was my pleasure working with . She is very professional and knowledgeable in the real estate field.

– Natalia

is a phenomenal agent. She made the home buying process simple and I highly recommend her!

– Shronda

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San Diego

Contact Info

Address

8895 Towne Centre Dr. Ste 105 PMB 436, San Diego, CA 92122-5542

Phone

+18582328722

Email

Location

Redondo Beach, CA, USA

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